Reuse in retail: from cost to competitive advantage
The retail industry is in the midst of a sustainability revolution. Consumers expect more sustainable products and services, while authorities are setting increasingly strict requirements. At the same time, costs for rebuilding and upgrading physical stores are increasing in line with higher material costs.
According to Virke, over 50% of Norwegian retail companies believe that it is important to become more climate and environmentally friendly, and 19% consider it critically important. The issue of sustainability is not only a question of reputation, it is also a question of competitive advantage.